I'm pretty skeptical about "natural" beauty products. First, nature isn't always a good thing. Things that people are allergic to, like peanuts and pollen, are natural. And it turns out that a lot of things that are put in "natural" products, like peppermint oil, are skin irritants. Second, just look at the list of ingredients on some of these products. They don't look very natural. But they get away with saying they are natural because they were derived from something natural. Of course, they skip the fact that it took chemicals to turn the natural ingredient into something you would want to put on your skin or hair. And last, an awful lot of this emphasis on "natural" doesn't seem like very good science. They try to scare us about certain chemicals, based on very little evidence, and then they say that some natural ingredient will solve all your problems, again based on very little evidence. See Paula Begoun for more on this subject.
All of that being said, I do like to support companies that are environmentally aware and I think that there are probably some "natural" products that are better for the environment and for us. There is a new line out called Vapour Organic Beauty that I would love to try out. The products look really interesting , the packaging is very sleek and they even have some credibility behind their nature-y claims. The USDA has certifed their Lux Organic Lip Conditioner, so we know that it is actually made of organic ingredients. In fact, sll the products are at least 70% organic.
But the important question is does it work? Let me know if you have tried out any of these products. I plan to try out a few myself, and I will let you know.